01 SF International Trade
LiveHelping Southeast Asian businesses source from China — from supplier discovery and quality control to shipping.
Sourcing & Trade · Malaysia · Hong Kong
2010
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Personal
Entrepreneur & Trader Based in China .
Building cross-border commerce between China and Southeast Asia. Founder of SF International Trade.
01
Selected Work
01
Business
01 
02 Guangzhou Rassa Trading Co., Limited
LiveOur Guangzhou operation for direct procurement, factory relationships, and outbound logistics from China.
Sourcing & Trade · China
2015
03 SARCOM Technology Sdn. Bhd.
LiveProfessional radio equipment for aviation, marine, and industry, with rental services for events and business operations.
Wireless Communications · Malaysia
2023
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04 PT Nusantara Jiwa Rasa
LiveOperating Kebab Turki Baba Rafi outlets in Bandung and Jatinangor, Indonesia.
F&B Operations · Indonesia
2025
02
Labs
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SF Sourcing Apps
LiveSubmit sourcing requests, track orders, and manage China sourcing in one place. Available on the iOS App Store.
Mobile · Desktop
2026
View on App Store
02
Senarai Hutang
In ProgressPersonal finance tracker built for macOS — quiet, offline, designed around the way I actually keep records.
Desktop Utility
2026
03
SF theOry
On HoldA streetwear label exploring quiet design and considered manufacturing. Caps-first MVP, currently in concept phase.
Streetwear Brand
2026
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About
Building bridges between markets.
15+ Years · 4 Jurisdictions · 3 Industries
I’m an entrepreneur based in Guangzhou, with more than 15 years in cross-border trade. My businesses span Malaysia, Hong Kong, China, and Indonesia.
My work connects supplier relationships in China with the practical needs of businesses in Southeast Asia — from finding products and checking quality to getting orders delivered. Alongside sourcing, I run businesses in professional communications and food service.
I also build software for my own operations: sourcing tools and finance trackers shaped by the work I do every day.
- Based
- Guangzhou, China
- Focus
- CN ↔ SEA
Companies
- SF International Trade Co., Limited Hong Kong
- SF International Trade Sdn. Bhd. Malaysia
- Guangzhou Rassa Trading Co., Limited China
- SARCOM Technology Sdn. Bhd. Malaysia
- PT Nusantara Jiwa Rasa Indonesia
03
Contact
Let's build
something real.
Whether it's sourcing from China, building a product, or just a conversation about cross-border commerce — reach out.
Email mesyaiful@sfinternationaltrade.com
Looking to source from China?
Visit SF International Trade